Friedrich Neukirch, Vorsitzender der Geschäftsleitung Klosterfrau Deutschland, Vorstand Markenverband e.V., Präsident der G.E.M Gesellschaft zur Erforschung des Markenwesens e.V.
Read Online or Download 11 Irrtümer über Marken: So gelingen Markenaufbau und Markenführung (German Edition) PDF
Best marketing & sales books
This publication examines sleek intake, concentrating on thoughts of autonomy and rationality. in recent times, traditional principles of 'free will' have come less than assault within the context of shopper selection and equally, postmodernists have sabotaged the very suggestion of customer rationality. O’Shaughnessy and O'Shaughnessy undertake a moderating standpoint, reviewing and critiquing those assaults with a view to paintings in the direction of a extra nuanced view of the patron: neither totally self sustaining nor completely rational.
This publication offers a truly novel and strategic method of revenues administration, a space that has suffered from an absence of class in perform. This content-rich and thought-provoking publication has a truly certain positioning: It considers the revenues functionality of a firm at a truly excessive, strategic point and gives particular suggestions in dealing with not only a number of direct studies yet a whole association?
The authors significantly review the reasonable exchange movement's position in pursuing a extra simply and environmentally sustainable society. utilizing reasonable exchange as a case examine of the shift towards non-state different types of governance, they specialize in its function not just as a regulatory device, yet as a catalyst for broader social and political transformation.
Panorama and branding explores the best way panorama is conceptualised, conceived, represented and designed via execs in a brand-driven age. panorama - incorporating tangible actual house in addition to intangible strategies, narratives, pictures, and stories of position - is developed by way of a couple of inventive industries.
- Events - Erlebnismarketing für alle Sinne: Mit neuronaler Markenkommunikation Lebensstile inszenieren (German Edition)
- Consumer-Brand Relationships: Theory and Practice
- Trends und Forschung im Marketingmanagement (De Gruyter Studium) (German Edition)
- Die Bedeutung des Relationship Marketings für mittelständische Unternehmen am Beispiel des Stahlhandels (German Edition)
Additional resources for 11 Irrtümer über Marken: So gelingen Markenaufbau und Markenführung (German Edition)
11 Irrtümer über Marken: So gelingen Markenaufbau und Markenführung (German Edition) by Munzinger