By Marko Sarstedt,Erik Mooi

This obtainable, practice-oriented and compact textual content presents a hands-on creation to industry study. utilizing the industry study technique as a framework, it explains easy methods to acquire and describe information and provides an important and often used quantitative research thoughts, reminiscent of ANOVA, regression research, issue research and cluster analysis. 

The ebook describes the theoretical offerings a industry researcher has to make in regards to every process, discusses how those are switched over into activities in IBM SPSS model 22 and the way to interpret the output. each one bankruptcy concludes with a case examine that illustrates the method utilizing real-world facts. A complete net appendix comprises extra research recommendations, datasets, video documents and case experiences. Tags within the textual content permit readers to fast entry web pages with their cellular device.

The re-creation gains:

  • Stronger emphasis at the accumulating and research of secondary info (e.g., net and social networking data)
  • New fabric on information description (e.g., outlier detection and lacking price analysis)
  • Improved use of academic parts akin to studying pursuits, key words, self-assessment assessments, case reviews, and much more
  • Streamlined and simplified assurance of the knowledge research innovations with extra rules-of-thumb
  • Uses IBM SPSS model 22

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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics) by Marko Sarstedt,Erik Mooi


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