By Nicholas Adjouri
Außerdem: Zahlreiche Checklisten, die wichtigsten Marken-Regeln auf einen Blick und ein abschließendes Marken-Glossar machen dieses Buch zu einer unverzichtbaren Arbeitshilfe für jeden Markenpraktiker.
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Alles was Sie über Marken wissen müssen: Leitfaden für das erfolgreiche Management von Marken (German Edition) by Nicholas Adjouri