By Axel Gawantka,Prof. Dr. Markus Voeth

Auf der Grundlage der Transaktionskostentheorie entwickelt Axel Gawantka ein Modell, das die Einflussfaktoren auf die Zufriedenheit von Anbietern in industriellen Geschäftsbeziehungen darstellt. Am Beispiel der Automobilindustrie zeigt er auf, welche Determinanten die Anbieterzufriedenheit besonders stark beeinflussen und welche Implikationen sich daraus für das Geschäftsbeziehungsmanagement ergeben.

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Anbieterzufriedenheit in industriellen Geschäftsbeziehungen: Das Beispiel Automobilindustrie (Business-to-Business-Marketing) (German Edition) by Axel Gawantka,Prof. Dr. Markus Voeth


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