By Geoffrey Paul Lantos

Consumer habit in motion is a down-to-earth, hugely attractive, and thorough creation to purchaser habit. It is going additional than different patron habit textbooks to generate scholar curiosity and job via broad use of in-class and written functions workouts. each one bankruptcy offers a number of workouts, in self-contained devices, each one with its personal purposes. studying pursuits, history, and context are supplied in an easy-to-digest structure with liberal use of lists and bullet issues. additionally integrated in each one bankruptcy are a key suggestions checklist, overview questions, and a fantastic precis to assist begin additional scholar study.

The author’s functional concentration and transparent, conversational writing kind, mixed with an active-learning method, make this textbook the student-friendly selection for classes on buyer behavior.

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Consumer Behavior in Action: Real-life Applications for Marketing Managers by Geoffrey Paul Lantos

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