By Joep P. Cornelissen
With instances and examples from around the globe together with Apple, BMW, Uber, L’Oréal and Starbucks, the recent variation is up to date to incorporate extra fabric on social media, worker verbal exchange, management verbal exchange and anti-corporate activism.
The Fifth Edition of Corporate Communication is supported by means of a Companion Website and comprises complete textual content SAGE magazine articles, word list, net hyperlinks for every bankruptcy, author-selected video clips correct to the main issues and scorching themes, an authors’ weblog and writer movies for college kids in addition to case research notes, PowerPoint slides, extra case stories and MCQ’s for lecturers.
Suitable for college kids at complex undergraduate and postgraduate degrees on enterprise administration, advertising, company conversation, public family members or company communications programmes in addition to practitioners within the field.
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Additional resources for Corporate Communication: A Guide to Theory and Practice
Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen