By Joep P. Cornelissen

utilized by approximately 25,000 scholars in over 50 nations, this e-book accommodates present considering and advancements on company verbal exchange from either the educational and practitioner worlds. Combining a complete theoretical origin with various functional guidance, insights will support managers (or quickly to be managers) of their daily paintings and of their strategic and tactical verbal exchange decisions. 

With instances and examples from around the globe together with Apple, BMW, Uber, L’Oréal and Starbucks, the recent variation is up to date to incorporate extra fabric on social media, worker verbal exchange, management verbal exchange and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by means of a Companion Website and comprises complete textual content SAGE magazine articles, word list, net hyperlinks for every bankruptcy, author-selected video clips correct to the main issues and scorching themes, an authors’ weblog and writer movies for college kids in addition to case research notes, PowerPoint slides, extra case stories and MCQ’s for lecturers.

Suitable for college kids at complex undergraduate and postgraduate degrees on enterprise administration, advertising, company conversation, public family members or company communications programmes in addition to practitioners within the field.

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Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen

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