By Craig Carroll

This quantity examines agenda-setting thought because it applies to the inside track media’s effect on company attractiveness. It provides interdisciplinary, overseas, and empirical investigations reading the connection among company attractiveness and the scoop media through the global. offering assurance of extra than twenty-five nations, members write approximately their neighborhood media and enterprise groups, representing built, rising, and frontier markets – together with Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, between others. The chapters current fundamental and secondary examine on a variety of geo-political concerns, the character of the scoop media, the perform of public kinfolk, and the position of public family companies in all the numerous nations.


Each bankruptcy is based to think about to 3 hypotheses within the nation below dialogue, together with:




  • the impression of media visibility on organizational prominence, top-of-mind knowledge and brand-name recognition



  • the influence of media favorability at the public’s organizational photos of those firms



  • how media insurance of particular public concerns and information issues pertains to the institutions humans kind of particular companies.


Contributors contextualize their findings in gentle of the geopolitical surroundings in their domestic nations, the character in their media platforms, and the connection among enterprise and the scoop media inside their nations’ borders.


Incorporating scholarship from a vast diversity of disciplines, together with ads, strategic administration, company, political conversation, and sociology, this quantity has a lot to supply students and scholars analyzing company and the inside track media.

Show description

Read Online or Download Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series) PDF

Similar writing reference books

Making News in India: Star News and Star Ananda - download pdf or read online

Post-liberalisation India has witnessed a dramatic development of the tv in addition to on-screen photographs of the glitz and glamour of a colourful, ‘shining’ India. via a close ethnographic examine of celebrity information and celebrity Ananda concerning interviews, observations and content material research, this booklet explores the milieu of 24-hour deepest information channels in India at the present time.

J. Lee Thompson's Politicians, the Press, and Propaganda: Lord Northcliffe and PDF

Politicians, the clicking and Propaganda represents the latest and so much huge study on Alfred Harmsworth (Lord Northcliffe), one of many "press lords" who inspired British politics and coverage through the First global conflict. Thompson's is the one research to accommodate Northcliffe and the inseparable caliber of his public and political profession from his journalism.

Sports Journalism: A Multimedia Primer - download pdf or read online

Activities Journalism is a complete consultant to the aim, ideas and perform of this detailed career. Now in a completely revised and up-to-date moment variation, together with very important new fabric on social media and the increase of online journalism, this is often nonetheless the one publication to discover the basics of activities reporting throughout each media platform.

Determinanten der Auslandsberichterstattung: Eine - download pdf or read online

Christine Heimprecht zeigt anhand einer Weiterentwicklung theoretischer Konzepte der Nachrichtenwerttheorie sowie einer Mehrebenenanalyse des internationalen Nachrichtenflusses aus sixteen Ländern, wie Journalisten in den verschiedensten Regionen der Welt Auslandsnachrichten gestalten, woran sie sich bei der Darstellung des Auslands orientieren und welche Einflüsse der Gesellschaft die Arbeit der Journalisten prägen.

Additional info for Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

Example text

Download PDF sample

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series) by Craig Carroll


by George
4.2

Rated 4.11 of 5 – based on 36 votes