By Craig Carroll
This quantity examines agenda-setting thought because it applies to the inside track media’s effect on company attractiveness. It provides interdisciplinary, overseas, and empirical investigations reading the connection among company attractiveness and the scoop media through the global. offering assurance of extra than twenty-five nations, members write approximately their neighborhood media and enterprise groups, representing built, rising, and frontier markets – together with Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, between others. The chapters current fundamental and secondary examine on a variety of geo-political concerns, the character of the scoop media, the perform of public kinfolk, and the position of public family companies in all the numerous nations.
Each bankruptcy is based to think about to 3 hypotheses within the nation below dialogue, together with:
- the impression of media visibility on organizational prominence, top-of-mind knowledge and brand-name recognition
- the influence of media favorability at the public’s organizational photos of those firms
- how media insurance of particular public concerns and information issues pertains to the institutions humans kind of particular companies.
Contributors contextualize their findings in gentle of the geopolitical surroundings in their domestic nations, the character in their media platforms, and the connection among enterprise and the scoop media inside their nations’ borders.
Incorporating scholarship from a vast diversity of disciplines, together with ads, strategic administration, company, political conversation, and sociology, this quantity has a lot to supply students and scholars analyzing company and the inside track media.
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Additional info for Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)
Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series) by Craig Carroll