By Hendrik Wolber

Ob Produktpräsentation oder Kick-Off, Messeauftritt oder Firmenjubiläum: occasions haben Konjunktur. Wenn am Ende das Ergebnis stimmt, Gäste und Kunden zufrieden sind, dann ist das ein Resultat harter Arbeit und penibler Vorbereitung. Und das Resultat der richtigen Strategie, einer guten Inszenierung, der passenden Dramaturgie. Hendrik Wolber nennt schonungslos die elf populärsten Irrtümer über occasions, zeigt gefährliche Fallstricke und gibt praxiserprobte Tipps für erfolgreiche Live-Kommunikation.

Das Buch ist ein praktischer Leitfaden, der die Leser von der ersten Idee bis zur Erfolgskontrolle eines occasions fundiert begleitet.

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Die 11 Irrtümer über Event Management: Was Sie über die Mechanismen der Live-Kommunikation und deren Umsetzung wissen sollten (German Edition) by Hendrik Wolber


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