By Tobias Mattl

Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - advertising, Unternehmenskommunikation, CRM, Marktforschung, Social Media, observe: 2,3, Hochschule für angewandtes administration, ehem. FH für angewandtes administration Erding, Sprache: Deutsch, summary: Die folgende Arbeit beschäftigt sich mit dem Thema Couponing und der damit verbundenen
Marketingstrategien der Betriebe. Genauer gesagt, soll diese Arbeit die umsatzstärksten Online-Unternehmen in Deutschland, bzw. Online-Shops 2010 betrachten und deren Einsatz von
Coupons herausarbeiten. Dabei haben sich insbesondere folgende Fragen aufgetan:
· Wie setzen diese Unternehmen Coupons ein?
· Welche Arten von Coupons setzen sie ein?
· Warum setzen sie Coupons ein?
· Wie prognostizieren diese Unternehmen das Couponing?

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Die Bedeutung von Gutscheinen als Teil des Marketing-Mix von Online-Shops in Deutschland (German Edition) by Tobias Mattl


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