By Michaela Skobranek

Michaela Skobranek analysiert Angebotssituationen aus Anbieter- und Nachfragersicht und untersucht empirisch die Frage, welche Faktoren das Qualitätsurteil des Klienten beeinflussen. Im Ergebnis steht ein Qualitätsmodell für Angebotssituationen.

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Die Qualität von Angebotssituationen beim Vertrieb von Managementberatungsleistungen: Eine empirische Studie (German Edition) by Michaela Skobranek


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