By Katrin Schröder

Die Autorin präsentiert ein ausführliches Marketingkonzept für eine fiktive fashion designer Modeboutique mit dem Namen "FINISH". Das Konzept beinhaltet: examine der Makro- und der Mikro-Umwelt mit anschließender Auswertung der Erkenntnisse anhand geeigneter Analysetools, Formulierung der strategischen Stoßrichtung, Entwicklung der Marketingziele, -zielgruppen und Positionierung, basierend auf den Erkenntnissen der examine, Entwicklung des Marketing-Mix, basierend auf der Marketingstrategie sowie Kontrolle, Optimierung und Anpassung.

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Die Textil- und Modebranche morgen: Marketingkonzept für eine High-End-Fashion Boutique (German Edition) by Katrin Schröder


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