By Jens Hogreve,Prof. Dr. Sabine Fließ

Auf der Grundlage der Neuen Institutionenökonomik entwickelt Jens Hogreve ein Instrumentarium zur empirischen Messung von Dienstleistungsgarantien und leitet ein Modell zu ihrer Wirkungsweise auf das Konsumentenverhalten ab.

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Die Wirkung von Dienstleistungsgarantien auf das Konsumentenverhalten: Eine empirische Analyse (Fokus Dienstleistungsmarketing) (German Edition) by Jens Hogreve,Prof. Dr. Sabine Fließ


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