By Manfred Bruhn,Verena Batt,Sieglinde Martin

Manfred Bruhn legt mit der vorliegenden empirischen Untersuchung auf foundation einer schriftlichen Befragung legt eine Bestandsaufnahme zur Zusammenarbeit mit Agenturen bei der Integrierten Kommunikation in der Schweiz und in Österreich vor. Die Beteiligung von insgesamt 240 Unternehmen ermöglicht eine detaillierte examine zu den Anforderungen an Agenturen in der Umsetzung der Integrierten Kommunikation.

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Die Zusammenarbeit mit Agenturen bei der Integrierten Kommunikation: Anforderungen, Umsetzung und empirische Befunde aus Unternehmenssicht (Basler Schriften zum Marketing) (German Edition) by Manfred Bruhn,Verena Batt,Sieglinde Martin


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