By Erik Ernesto Vazquez Hernandez

How does e-business version alignment impacts e-retail? This books presents a common review of ways alignment within the electronic age presents aggressive benefits. It theoretically argues the character of e-retail companies and social media structures and empirically assessments learn hypotheses. In doing so, the booklet offers a tenet to appreciate e-business version alignment and optimize advertising and marketing and communique channels.

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E-retailers' expansion to social media platforms: Role of business model alignment by Erik Ernesto Vazquez Hernandez

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