By Thomas Obersojer

Thomas Obersojer stellt die Entwicklungslinien des provide Chain administration sowie das Konzept des effective purchaser reaction (ECR) dar. Auf der foundation von schriftlichen branchenweiten Erhebungen in der deutschsprachigen Molkereiwirtschaft untersucht er, welche ECR-Instrumente für unterschiedliche Typen von Molkereien Erfolg versprechend sind.

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Efficient Consumer Response: Supply Chain Management für die Ernährungswirtschaft (German Edition) by Thomas Obersojer


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