By Gerhard Bittner,Elke Schwarz

Wann kauft ein Kunde? Wann kauft er nicht? Wie können Verkäufer die Macht der Sprache erfolgreich nutzen? „Emotion promoting“ erklärt Verkaufskommunikation aus Sicht der Neuro-Kommunikation, der Lernpsychologie, einer neu entwickelten Emotionstheorie sowie Aspekten der Stressmedizin grundsätzlich anders als bisher. Ergebnis ist eine Verkaufskommunikation, die kundenzentrierter, bedarfsorientierter, wertschätzender und motivierender ist – und damit messbar bessere Ergebnisse und Umsätze erzielt.

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Emotion Selling: Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation (German Edition) by Gerhard Bittner,Elke Schwarz


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