By Dirk Kreuter

Nirgendwo sonst bietet sich die Möglichkeit, so viele direkte Kundengespräche zu führen wie auf einer Messe. Dennoch werden Messen von vielen Unternehmen zu wenig genutzt, um Kunden zu gewinnen und die Auftragsbücher zu füllen. Ursachen hierfür sind häufig mangelnde Vorbereitung und unzureichend geschultes own. Dirk Kreuter macht klar: Nur eine zielgerichtet vorbereitete Messe mit einer konkreten Strategie und intestine geschulten Standmitarbeitern bringt neue Kunden. Das Buch bietet praktisches information und konkrete Tipps für den professionellen Auftritt und zeigt, wie sich Messen effizient für die Neukundengewinnung nutzen lassen.

Neu in der four. Auflage: Social Media, Impulse für Einladungen mit maximaler reaction und Messen als Akquiseinstrument im Verkaufstrichter.

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Erfolgreich akquirieren auf Messen: In fünf Schritten zu neuen Kunden (German Edition) by Dirk Kreuter

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