By Dirk Kreuter

Nirgendwo sonst bietet sich die Möglichkeit, so viele direkte Kundengespräche zu führen wie auf einer Messe. Dennoch werden Messen von vielen Unternehmen zu wenig genutzt, um Kunden zu gewinnen und die Auftragsbücher zu füllen. Ursachen hierfür sind häufig mangelnde Vorbereitung und unzureichend geschultes own. Dirk Kreuter macht klar: Nur eine zielgerichtet vorbereitete Messe mit einer konkreten Strategie und intestine geschulten Standmitarbeitern bringt neue Kunden. Das Buch bietet praktisches information und konkrete Tipps für den professionellen Auftritt und zeigt, wie sich Messen effizient für die Neukundengewinnung nutzen lassen.

Neu in der four. Auflage: Social Media, Impulse für Einladungen mit maximaler reaction und Messen als Akquiseinstrument im Verkaufstrichter.

Show description

Read or Download Erfolgreich akquirieren auf Messen: In fünf Schritten zu neuen Kunden (German Edition) PDF

Similar marketing & sales books

The Undermining of Beliefs in the Autonomy and Rationality by John O'Shaughnessy,Nicholas O'Shaughnessy PDF

This ebook examines smooth intake, targeting options of autonomy and rationality. in recent times, traditional rules of 'free will' have come less than assault within the context of client selection and equally, postmodernists have sabotaged the very proposal of buyer rationality. O’Shaughnessy and O'Shaughnessy undertake a moderating point of view, reviewing and critiquing those assaults which will paintings in the direction of a extra nuanced view of the patron: neither completely self sufficient nor completely rational.

Get Sales Excellence: Systematic Sales Management (Management PDF

This booklet offers a truly novel and strategic method of revenues administration, a space that has suffered from an absence of class in perform. This content-rich and thought-provoking booklet has a really distinctive positioning: It considers the revenues functionality of a firm at a really excessive, strategic point and gives particular information in handling not only a number of direct experiences yet a whole association?

Read e-book online Fair Trade, Sustainability and Social Change (International PDF

The authors significantly review the reasonable exchange movement's function in pursuing a extra simply and environmentally sustainable society. utilizing reasonable alternate as a case examine of the shift towards non-state types of governance, they concentrate on its position not just as a regulatory instrument, yet as a catalyst for broader social and political transformation.

Nicole Porter's Landscape and Branding: The promotion and production of PDF

Panorama and branding explores the way in which panorama is conceptualised, conceived, represented and designed through execs in a brand-driven age. panorama - incorporating tangible actual house in addition to intangible innovations, narratives, pictures, and stories of position - is developed by way of a few artistic industries.

Additional resources for Erfolgreich akquirieren auf Messen: In fünf Schritten zu neuen Kunden (German Edition)

Sample text

Download PDF sample

Erfolgreich akquirieren auf Messen: In fünf Schritten zu neuen Kunden (German Edition) by Dirk Kreuter


by John
4.4

Rated 4.61 of 5 – based on 12 votes