By Dieter Ahlert,David Woisetschläger,Verena Vogel

Die Beiträge dieses Bandes verdeutlichen anhand von innovativen Beispielen und top Practices aus den Bereichen recreation, Kunst, Kultur, Sozialwesen und Umwelt, wie sich das Sponsoring-Engagement für Markenbildung und -führung nutzbar machen lässt. Renommierte Autoren stellen die wesentlichen Herausforderungen an das administration dar und entwickeln Lösungsansätze. Dabei liegt der Schwerpunkt auf der Übertragung und Anwendung wissenschaftlicher Erkenntnisse in der Praxis.

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Exzellentes Sponsoring: Innovative Ansätze und Best Practices für das Markenmanagement (Applied Marketing Science / Angewandte Marketingforschung) (German Edition) by Dieter Ahlert,David Woisetschläger,Verena Vogel


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