By Tony Kent,Reva Brown

Flagships are the actual apogee of consumerism, areas the place model reviews are so much outlined and interactions with shoppers are hugely sophisticated. This booklet marks the 1st finished examine of the concept that of the flagship, bringing jointly a variety of scholarly insights from the sphere, overlaying matters reminiscent of consumerism, components of intake and experimental advertising idea and training. The ways that flagship tasks speak model values, either externally and internally, shape an incredible a part of this publication, and supply new views on overdue 20th century advertisement and cultural coverage and practice.

Kent and Brown provide a really interdisciplinary method of the concept that, delivering a number of views at the debates surrounding flagship functionality and its position as a spot of intake. Chapters concentrate on the improvement of prestigious shops, motels and humanities and cultural centres, as showcases for branded reviews and items and as demonstrations of industrial and public coverage. instances and examples contain The Eden undertaking within the united kingdom, automobile showrooms in Germany, inns in Dubai and Las Vegas, and Vienna's cultural area. Theoretical dialogue explores the tensions among expenditures and profitability, conspicuous intake and the sustainability of iconic kinds. The ebook allows readers to discover the flagship proposal from assorted views, and whereas a advertising process predominates, it offers a disciplinary problem to be able to open up new methods of figuring out the concept.

Show description

Read Online or Download Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) PDF

Similar marketing & sales books

New PDF release: The Undermining of Beliefs in the Autonomy and Rationality

This booklet examines sleek intake, targeting innovations of autonomy and rationality. lately, traditional rules of 'free will' have come lower than assault within the context of shopper selection and equally, postmodernists have sabotaged the very proposal of patron rationality. O’Shaughnessy and O'Shaughnessy undertake a moderating standpoint, reviewing and critiquing those assaults with a purpose to paintings in the direction of a extra nuanced view of the patron: neither fullyyt self sufficient nor completely rational.

Download e-book for kindle: Sales Excellence: Systematic Sales Management (Management by Christian Homburg,Heiko Schäfer,Janna Schneider

This ebook offers a really novel and strategic method of revenues administration, a space that has suffered from an absence of class in perform. This content-rich and thought-provoking publication has a really distinct positioning: It considers the revenues functionality of a firm at a truly excessive, strategic point and gives particular information in dealing with not only a couple of direct reviews yet a complete association?

Download e-book for iPad: Fair Trade, Sustainability and Social Change (International by I. Hudson,M. Fridell

The authors seriously evaluation the reasonable exchange movement's position in pursuing a extra simply and environmentally sustainable society. utilizing reasonable exchange as a case examine of the shift towards non-state different types of governance, they concentrate on its position not just as a regulatory software, yet as a catalyst for broader social and political transformation.

Get Landscape and Branding: The promotion and production of PDF

Panorama and branding explores the best way panorama is conceptualised, conceived, represented and designed through execs in a brand-driven age. panorama - incorporating tangible actual house in addition to intangible recommendations, narratives, photographs, and reviews of position - is built by means of a few inventive industries.

Additional info for Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies)

Sample text

Download PDF sample

Flagship Marketing: Concepts and places (Routledge Advances in Management and Business Studies) by Tony Kent,Reva Brown

by Christopher

Rated 4.31 of 5 – based on 19 votes