By Thomas Schnorrenberg

Das Buch ist als Nachschlagewerk für Praktiker und Einsteiger im Berufsfeld Investor kinfolk sowie auch für Studierende konzipiert und behandelt die wichtigsten Themengebiete in übersichtlicher shape. Zunächst werden Grundlagen und Zulassungsfolgepflichten, die sich aus der Börsennotierung eines Unternehmens ergeben, vermittelt. Anschließend werden Situationen wie Börsengang, Kapitalmaßnahmen, Übernahmekommunikation und Krise gesondert dargestellt. Ein weiterer Schwerpunkt liegt auf der Erwartungshaltung der Investor-Relations-Zielgruppe.

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Investor Relations Management: Praxisleitfaden für erfolgreiche Finanzkommunikation (German Edition) by Thomas Schnorrenberg

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