By Bernd Günter,Sabrina Helm

Der Kundenwert als wichtige Determinante des Unternehmenserfolgs rückt mehr und mehr ins Zentrum der Aufmerksamkeit. Hier werden erstmals aus unterschiedlichen Perspektiven von renommierten und kompetenten Autoren Bausteine des Kundenwerts analysiert, Berechnungsmethoden diskutiert und um Erfahrungsberichte aus der Praxis ergänzt.

Die three. Auflage wurde um die Themenfelder der Kundenwertermittlung auf mehrstufigen Märkten, used to be ist der Kunde des Kunden wert - ein challenge des Segment-Controlling sowie consumer fairness erweitert.

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Kundenwert: Grundlagen - Innovative Konzepte - Praktische Umsetzungen (German Edition) by Bernd Günter,Sabrina Helm


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