By Bernd Günter,Sabrina Helm
Die three. Auflage wurde um die Themenfelder der Kundenwertermittlung auf mehrstufigen Märkten, used to be ist der Kunde des Kunden wert - ein challenge des Segment-Controlling sowie consumer fairness erweitert.
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Extra resources for Kundenwert: Grundlagen - Innovative Konzepte - Praktische Umsetzungen (German Edition)
Kundenwert: Grundlagen - Innovative Konzepte - Praktische Umsetzungen (German Edition) by Bernd Günter,Sabrina Helm