By Marius Lissautzki,Prof. Dr. Dr. h.c. Jürgen Weber

Marius Lissautzki präsentiert ein Konzept zur kundenwertorientierten Unternehmenssteuerung, einem Ansatz, der die Verlagerung vom Verkäufer- zum Käufermarkt und die langfristige Wertsteigerung als dominantes Unternehmensziel berücksichtigt und verbindet. Der Fokus liegt auf der Herleitung der Erfolgsvoraussetzungen, der Konzeption eines Standardprozesses mit den dazugehörigen Aufgabenfeldern und der Operationalisierung der Kundenwerttreiber, d.h. der Kennzahlen, die die Unterschiede zwischen Kundenwerten erklären.

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Kundenwertorientierte Unternehmenssteuerung: Voraussetzungen, Aufgaben, Werttreiberanalysen (Schriften des Center for Controlling & Management (CCM)) (German Edition) by Marius Lissautzki,Prof. Dr. Dr. h.c. Jürgen Weber


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