By Nicole Porter
Landscape and branding explores the way in which panorama is conceptualised, conceived, represented and designed via pros in a brand-driven age.
Landscape - incorporating tangible actual area in addition to intangible thoughts, narratives, photos, and reports of position - is developed via a few inventive industries. This booklet checks the speculation that place branding, a strong advertising and administration perform, more and more blurs the excellence among the promotion of panorama and its production in layout phrases. position branding comprises the strategic and systematic composition of single-minded, experiential and market-friendly position identities that are continually communicated throughout a variety of media, together with actual house. How does this implicate or remodel notions of position, nature, panorama adventure, and the qualitative price of panorama itself? How does this have an effect on the function of panorama architecture?
To resolution those questions, position branding conception and perform is severely tested along a close case examine of 1 particular panorama - the Blue Mountains (Australia). initiatives undertaken among 1995 and 2015, together with a branding approach for the sector, media campaigns, tv, cinema, and several other panorama architectural works within the private and non-private area are relatively analysed, concentrating on the discourse, conventions and values informing their construction, and the panorama narratives they communicate.
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Landscape and Branding: The promotion and production of place (Routledge Research in Landscape and Environmental Design) by Nicole Porter