By Gary Armstrong,Philip Kotler,Marc Oliver Opresnik

For undergraduate classes at the rules of Marketing.
An advent to the realm of promoting utilizing a confirmed, sensible, and interesting Approach
Marketing: An Introduction indicates scholars how client value–creating it and shooting it–drives each potent business plan. utilizing a firm and studying layout that incorporates real-world examples and knowledge that support deliver advertising and marketing to existence, the textual content offers readers every thing they should learn about advertising in a good and interesting overall studying package.
The Thirteenth Edition displays the newest tendencies in advertising, together with new assurance on on-line, social media, cellular, and different electronic applied sciences, leaving scholars with a richer realizing of simple advertising techniques, innovations, and practices.


MyMarketingLab not integrated. scholars, if MyMarketingLab is a recommended/mandatory element of the direction, please ask your teacher for the right kind ISBN and path identification. MyMarketingLab may still purely be bought whilst required via an teacher. teachers, touch your Pearson consultant for extra information.


MyMarketingLab is a web homework, educational, and overview product designed to customize studying and increase effects. With a variety of interactive, attractive, and assignable actions, scholars are inspired to actively research and preserve tricky direction concepts.

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Marketing: An Introduction, Global Edition by Gary Armstrong,Philip Kotler,Marc Oliver Opresnik

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