By Steven van Belleghem

Steven Van Belleghem brengt het standaardwerk over advertising and marketing Succesvolle advertising and marketing speelt in op een veranderende omgeving en luistert naar de wensen en noden van de klant. Adverteren op de traditionele manier werkt niet langer en als marketeer heb je nood aan een duidelijke handleiding om op deze constante verandering in te spelen. In advertising and marketing. De nieuwe principes biedt Steven Van Belleghem alles wat je moet weten om als marketeer in te spelen op je consument en dit om te zetten in duurzaam succes voor je merk, bedrijf of organisatie. Het resultaat is een helder en toegankelijk basiswerk dat een theoretisch kader combineert met praktische voorbeelden. Marketing. De nieuwe principes is onmisbaar voor studenten advertising and marketing en communicatie. Dit handboek is een combinatie van zijn twee vorige boeken ‘De dialog supervisor’ en ‘De dialog company’.

Show description

Read or Download Marketing (Dutch Edition) PDF

Best marketing & sales books

Download e-book for kindle: The Undermining of Beliefs in the Autonomy and Rationality by John O'Shaughnessy,Nicholas O'Shaughnessy

This e-book examines sleek intake, targeting recommendations of autonomy and rationality. lately, traditional principles of 'free will' have come less than assault within the context of customer selection and equally, postmodernists have sabotaged the very proposal of buyer rationality. O’Shaughnessy and O'Shaughnessy undertake a moderating point of view, reviewing and critiquing those assaults as a way to paintings in the direction of a extra nuanced view of the patron: neither completely self sufficient nor completely rational.

Sales Excellence: Systematic Sales Management (Management - download pdf or read online

This e-book offers a truly novel and strategic method of revenues administration, a space that has suffered from a scarcity of class in perform. This content-rich and thought-provoking publication has a really special positioning: It considers the revenues functionality of a firm at a truly excessive, strategic point and gives particular counsel in dealing with not only a number of direct stories yet a whole association?

Fair Trade, Sustainability and Social Change (International - download pdf or read online

The authors significantly evaluation the reasonable exchange movement's position in pursuing a extra simply and environmentally sustainable society. utilizing reasonable alternate as a case research of the shift towards non-state sorts of governance, they concentrate on its position not just as a regulatory device, yet as a catalyst for broader social and political transformation.

Read e-book online Landscape and Branding: The promotion and production of PDF

Panorama and branding explores the best way panorama is conceptualised, conceived, represented and designed by means of pros in a brand-driven age. panorama - incorporating tangible actual area in addition to intangible innovations, narratives, photos, and reports of position - is built via a few artistic industries.

Extra resources for Marketing (Dutch Edition)

Example text

Download PDF sample

Marketing (Dutch Edition) by Steven van Belleghem

by Robert

Rated 5.00 of 5 – based on 5 votes