By Steven van Belleghem

Steven Van Belleghem brengt het standaardwerk over advertising and marketing Succesvolle advertising and marketing speelt in op een veranderende omgeving en luistert naar de wensen en noden van de klant. Adverteren op de traditionele manier werkt niet langer en als marketeer heb je nood aan een duidelijke handleiding om op deze constante verandering in te spelen. In advertising and marketing. De nieuwe principes biedt Steven Van Belleghem alles wat je moet weten om als marketeer in te spelen op je consument en dit om te zetten in duurzaam succes voor je merk, bedrijf of organisatie. Het resultaat is een helder en toegankelijk basiswerk dat een theoretisch kader combineert met praktische voorbeelden. Marketing. De nieuwe principes is onmisbaar voor studenten advertising and marketing en communicatie. Dit handboek is een combinatie van zijn twee vorige boeken ‘De dialog supervisor’ en ‘De dialog company’.

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Marketing (Dutch Edition) by Steven van Belleghem


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