By Heribert Meffert,Christoph Burmann,Manfred Kirchgeorg

Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements aus einer entscheidungsorientierten Sicht. In der 12. Auflage des Marketing-Klassikers wurden alle Kapitel überarbeitet. Insbesondere wurden bei den Verhaltens- und Informationsgrundlagen des advertising aktuelle Erkenntnisse aus der neurowissenschaftlichen Forschung integriert. Neuere Entwicklungen im Bereich der interaktiven Kommunikationsinstrumente wurden vertiefend berücksichtigt, die Ausführungen zum Marketingcontrolling im Rahmen der Marketing-Mix-Kapitel aktualisiert und die Zukunftsperspektiven des advertising fortgeführt.

„Die Bibel des Marketing“ w & v - werben und verkaufen

Show description

Read or Download Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte - Instrumente - Praxisbeispiele (German Edition) PDF

Best marketing & sales books

New PDF release: The Undermining of Beliefs in the Autonomy and Rationality

This e-book examines smooth intake, targeting techniques of autonomy and rationality. in recent times, traditional principles of 'free will' have come below assault within the context of client selection and equally, postmodernists have sabotaged the very proposal of patron rationality. O’Shaughnessy and O'Shaughnessy undertake a moderating standpoint, reviewing and critiquing those assaults in an effort to paintings in the direction of a extra nuanced view of the patron: neither completely self reliant nor completely rational.

Read e-book online Sales Excellence: Systematic Sales Management (Management PDF

This booklet offers a really novel and strategic method of revenues administration, a space that has suffered from a scarcity of class in perform. This content-rich and thought-provoking booklet has a truly designated positioning: It considers the revenues functionality of a company at a really excessive, strategic point and provides particular assistance in handling not only a couple of direct stories yet a complete association?

Get Fair Trade, Sustainability and Social Change (International PDF

The authors severely evaluation the reasonable exchange movement's function in pursuing a extra simply and environmentally sustainable society. utilizing reasonable exchange as a case research of the shift towards non-state types of governance, they specialize in its position not just as a regulatory instrument, yet as a catalyst for broader social and political transformation.

Nicole Porter's Landscape and Branding: The promotion and production of PDF

Panorama and branding explores the best way panorama is conceptualised, conceived, represented and designed by way of pros in a brand-driven age. panorama - incorporating tangible actual area in addition to intangible strategies, narratives, photographs, and reports of position - is developed by way of a couple of inventive industries.

Additional resources for Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte - Instrumente - Praxisbeispiele (German Edition)

Example text

Download PDF sample

Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte - Instrumente - Praxisbeispiele (German Edition) by Heribert Meffert,Christoph Burmann,Manfred Kirchgeorg

by Kevin

Rated 4.76 of 5 – based on 7 votes