By Jakki J. Mohr,Sanjit Sengupta,Stanley Slater

For undergraduate and graduate classes on advertising high-tech items


Provide your scholars with the very important info they should effectively marketplace high-tech products. 


Marketing of High-Technology items and Innovations is the single textual content out there that makes a speciality of the original advertising demanding situations that encompass high-tech items and repair.


The 3rd version keeps the entire similar options and fabrics of past variants and comprises accomplished insurance of the most recent educational study and modern enterprise practices. 

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Marketing of High-Technology Products and Innovations: Pearson New International Edition by Jakki J. Mohr,Sanjit Sengupta,Stanley Slater

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