By Jakki J. Mohr,Sanjit Sengupta,Stanley Slater

For undergraduate and graduate classes on advertising high-tech items

 

Provide your scholars with the very important info they should effectively marketplace high-tech products. 

 

Marketing of High-Technology items and Innovations is the single textual content out there that makes a speciality of the original advertising demanding situations that encompass high-tech items and repair.

 

The 3rd version keeps the entire similar options and fabrics of past variants and comprises accomplished insurance of the most recent educational study and modern enterprise practices. 

Show description

Read Online or Download Marketing of High-Technology Products and Innovations: Pearson New International Edition PDF

Similar marketing & sales books

The Undermining of Beliefs in the Autonomy and Rationality - download pdf or read online

This ebook examines glossy intake, concentrating on strategies of autonomy and rationality. in recent times, traditional principles of 'free will' have come below assault within the context of shopper selection and equally, postmodernists have sabotaged the very inspiration of buyer rationality. O’Shaughnessy and O'Shaughnessy undertake a moderating point of view, reviewing and critiquing those assaults so one can paintings in the direction of a extra nuanced view of the patron: neither solely self reliant nor completely rational.

New PDF release: Sales Excellence: Systematic Sales Management (Management

This ebook offers a truly novel and strategic method of revenues administration, a space that has suffered from an absence of class in perform. This content-rich and thought-provoking e-book has a truly exact positioning: It considers the revenues functionality of a company at a truly excessive, strategic point and provides particular tips in coping with not only a couple of direct reviews yet a complete association?

I. Hudson,M. Fridell's Fair Trade, Sustainability and Social Change (International PDF

The authors significantly assessment the reasonable alternate movement's position in pursuing a extra simply and environmentally sustainable society. utilizing reasonable exchange as a case research of the shift towards non-state different types of governance, they specialize in its function not just as a regulatory instrument, yet as a catalyst for broader social and political transformation.

Landscape and Branding: The promotion and production of - download pdf or read online

Panorama and branding explores the way in which panorama is conceptualised, conceived, represented and designed through pros in a brand-driven age. panorama - incorporating tangible actual house in addition to intangible options, narratives, photos, and stories of position - is built through a couple of inventive industries.

Extra info for Marketing of High-Technology Products and Innovations: Pearson New International Edition

Example text

Download PDF sample

Marketing of High-Technology Products and Innovations: Pearson New International Edition by Jakki J. Mohr,Sanjit Sengupta,Stanley Slater


by Joseph
4.0

Rated 4.13 of 5 – based on 13 votes