By Ralph Salzmann,Prof. Dr. Peter Weinberg

Auf der foundation aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs-, Umwelt-, Gedächtnis- und Neuropsychologie leitet Ralph Salzmann die Überlegenheit der ganzheitlichen, multimodalen Konsumentenansprache ab und weist diese empirisch in mehreren Felduntersuchungen nach.

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Multimodale Erlebnisvermittlung am Point of Sale: Eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und ... Konsum und Verhalten) (German Edition) by Ralph Salzmann,Prof. Dr. Peter Weinberg


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