By Naresh K. Malhotra

Ilustra a interação entre decisões de pesquisa de advertising e decisões gerenciais de advertising. É um texto abrangente, prático e equilibrado, que descreve o processo de pesquisa de advertising and marketing de forma ampla, evidenciando sua aplicação a qualquer área da administração.

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Pesquisa de Marketing: Uma Orientação Aplicada (Portuguese Edition) by Naresh K. Malhotra


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