Read e-book online Pharmaceutical Marketing: A Practical Guide PDF

By Dimitris Dogramatzis

Designed as a realistic advisor for the pharmaceutical undefined, this publication covers the way to observe state-of-the-art advertising innovations and instruments to the real-world intricacies of selling a seriously regulated product whose luck is set no longer by means of the particular end-user, yet by means of quite a few stakeholders. From making a world wide imaginative and prescient that cascades into neighborhood strategies to handling a drug portfolio or pricing a specific product, this ebook courses readers via constructing, enforcing, and auditing a profitable business plan geared particularly to the pharmaceutical undefined. It presents graphs, tables, worksheets, pharmaceutical case reports, and a pattern advertising strategy.

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