By E. Glapka

Bridal magazines became more and more renowned in Western society, proliferating the belief of a ‘princess bride’ on her ‘big day’. but little has been written on how the ever-expanding marriage ceremony media and the preferred marriage ceremony tradition constructs gender and impacts the methods girls stay and adventure their weddings. delivering a critique of latest marriage ceremony discourse, this booklet marries jointly analyses of media texts and their reception to suggest a brand new method of media discourse. The research richly illustrates how ladies are invited to include not just the stereotypical suggestion of bridal femininity but in addition a consumptive means of experiencing it. via exam of brides’ bills in their ‘big days’, the ebook observes the imprints of the preferred gender imagery on their self-portraits and self-narratives, and describes the women’s varied techniques to them. according to insights from gender and important discourse reviews, sociology and viewers examine, this exploration illuminates the continued debate on ‘media and gender’ and its methodological approaches.

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Reading Bridal Magazines from a Critical Discursive Perspective by E. Glapka


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