By Hans-Christian Riekhof

Jetzt in der 2., überarbeiteten und erweiterten Auflage - mit vielen Berichten und Fallstudien: Aldi, automobile plus, Conley's, DocMorris, digital associate, Kiehl's, Lush, Max Bahr, Media Markt, Otto, Saturn und Zara. So erfährt der Leser sehr anschaulich, wie es gelingt, auch in einem schwierigen Marktumfeld erfolgreich zu sein, und welche innovativen Konzepte den Weg in die Zukunft weisen.

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Retail Business: Perspektiven, Strategien, Erfolgsmuster. Mit Berichten und Fallstudien von Aldi, Auto plus, Conley's, DocMorris, Electronic Partner, ... Otto, Saturn und Zara (German Edition) by Hans-Christian Riekhof


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