By Carole R. Engle,Kwamena K. Quagrainie,Madan M. Dey
Aquaculture, the farming of aquatic animals and vegetation, and different seafood companies keep growing speedily round the world. besides the fact that, lots of those companies fail a result of loss of adequate awareness to marketing. The Seafood and Aquaculture advertising guide offers the reader with a finished, but elementary presentation of key ideas and instruments beneficial for aquaculture and seafood companies to judge and adapt to altering industry conditions.
Markets for aquaculture and seafood items are different, dynamic, and complex. The Seafood and Aquaculture advertising guide provides basic rules of selling, particular dialogue of aquaculture and seafood industry channels and provide chains from worldwide, and builds in the direction of a step by step method of strategic marketplace making plans for profitable aquaculture and seafood businesses.
This ebook is a vital reference for all aquaculture and seafood companies in addition to scholars of aquaculture. the quantity includes a sequence of synopses of particular markets, an in depth annotated bibliography, and webliography for added assets of information.
Written through authors with sizeable event in overseas advertising of aquaculture and seafood items, this quantity is a worthwhile resource of steering for these looking to establish ecocnomic markets for his or her aquaculture and seafood products.
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Extra info for Seafood and Aquaculture Marketing Handbook
Seafood and Aquaculture Marketing Handbook by Carole R. Engle,Kwamena K. Quagrainie,Madan M. Dey