By Paul Steiner

Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berücksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.

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Sensory Branding: Grundlagen multisensualer Markenführung (German Edition) by Paul Steiner

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