By Nicholas Adjouri,Petr Stastny

"Sport-Branding" zeigt auf, wie Sport-Sponsoring und erfolgreiches Markenmanagement zusammenhängen. was once muss ein Markenunternehmen beachten? Welche Ziele können erreicht werden? was once muss ein Sport-Event bieten? Welche Sportart passt zur Marke? Diese und weitere Fragen werden hier systematisch und grundlegend beantwortet. Anhand von Fallbeispielen und Analysen, konkreten Schritten und Strategien wird aufgezeigt, wie erfolgreiches Sport-Branding funktioniert.

Show description

Read Online or Download Sport-Branding: Mit Sport-Sponsoring zum Markenerfolg (German Edition) PDF

Similar marketing & sales books

The Undermining of Beliefs in the Autonomy and Rationality by John O'Shaughnessy,Nicholas O'Shaughnessy PDF

This ebook examines sleek intake, concentrating on recommendations of autonomy and rationality. lately, traditional rules of 'free will' have come less than assault within the context of buyer selection and equally, postmodernists have sabotaged the very concept of buyer rationality. O’Shaughnessy and O'Shaughnessy undertake a moderating point of view, reviewing and critiquing those assaults in an effort to paintings in the direction of a extra nuanced view of the patron: neither solely self sustaining nor completely rational.

Download e-book for kindle: Sales Excellence: Systematic Sales Management (Management by Christian Homburg,Heiko Schäfer,Janna Schneider

This e-book offers a truly novel and strategic method of revenues administration, a space that has suffered from an absence of class in perform. This content-rich and thought-provoking booklet has a really certain positioning: It considers the revenues functionality of a firm at a truly excessive, strategic point and provides particular assistance in dealing with not only a couple of direct experiences yet a complete association?

I. Hudson,M. Fridell's Fair Trade, Sustainability and Social Change (International PDF

The authors seriously review the reasonable alternate movement's function in pursuing a extra simply and environmentally sustainable society. utilizing reasonable exchange as a case learn of the shift towards non-state varieties of governance, they specialise in its position not just as a regulatory instrument, yet as a catalyst for broader social and political transformation.

Download e-book for iPad: Landscape and Branding: The promotion and production of by Nicole Porter

Panorama and branding explores the best way panorama is conceptualised, conceived, represented and designed through execs in a brand-driven age. panorama - incorporating tangible actual area in addition to intangible ideas, narratives, pictures, and stories of position - is built by way of a few inventive industries.

Extra resources for Sport-Branding: Mit Sport-Sponsoring zum Markenerfolg (German Edition)

Example text

Download PDF sample

Sport-Branding: Mit Sport-Sponsoring zum Markenerfolg (German Edition) by Nicholas Adjouri,Petr Stastny

by James

Rated 4.62 of 5 – based on 38 votes