By Nicholas Adjouri,Petr Stastny

"Sport-Branding" zeigt auf, wie Sport-Sponsoring und erfolgreiches Markenmanagement zusammenhängen. was once muss ein Markenunternehmen beachten? Welche Ziele können erreicht werden? was once muss ein Sport-Event bieten? Welche Sportart passt zur Marke? Diese und weitere Fragen werden hier systematisch und grundlegend beantwortet. Anhand von Fallbeispielen und Analysen, konkreten Schritten und Strategien wird aufgezeigt, wie erfolgreiches Sport-Branding funktioniert.

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Sport-Branding: Mit Sport-Sponsoring zum Markenerfolg (German Edition) by Nicholas Adjouri,Petr Stastny


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