By Daam Van Reeth,Daniel J. Larson

during the last decade, a starting to be physique of educational literature at the economics of street biking has been collected. This booklet is the 1st quantity to assemble a majority of the tutorial study and information at the economics and administration highway biking. every one bankruptcy treats a specific financial point of the game, from organizational constitution to advertising, exertions, video game thought, and aggressive stability.  By discussing the prevailing study and complementing it with the most recent strategies, principles and knowledge on specialist highway biking, this publication units an time table for additional educational study whereas supplying insights for all stakeholders in biking: governments, cycling's governing our bodies, workforce managers, race organizers, sponsors, media. moreover, the original features of the game of biking explored inside this article tell broader administration and commercial association examine, as they expand analyses of group hard work, broadcast profit iteration, and sponsorship financing versions. This booklet is both of curiosity to educational researchers, scholars learning activities economics, and coverage makers, resembling race organizers, group managers, and sponsors.

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The Economics of Professional Road Cycling (Sports Economics, Management and Policy) by Daam Van Reeth,Daniel J. Larson


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