By John J. McGonagle,Carolyn M. Vella

There is especially little fabric on hand that offers functional, hands-on assistance for the CI expert who's delivering CI to 1 client—his or her employer—and who constitutes the most important unmarried crew of CI practitioners in life. This ebook meets that desire by means of serving as a table reference for CI managers to aid them comprehend their very own conditions and make certain what works top for them.

Competitive intelligence (CI) is now changing into a mature career. With that maturation comes the necessity to increase and comprehend the how's and why's of coping with CI, as special from realizing how CI works. there's little or no fabric to be had that gives sensible, hands-on counsel for the CI specialist who's supplying CI to 1 client—his or her employer—and who constitutes the biggest unmarried staff of CI practitioners in lifestyles. This booklet meets that desire via serving as a table reference for CI managers to assist them comprehend their very own situations and ensure what works most sensible for them. as well as supplying tricks on diagnosing person events, many types and checklists that the chief can use instantly are included.

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The Manager's Guide to Competitive Intelligence by John J. McGonagle,Carolyn M. Vella


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