By Stefan / Jackob, Nikolaus / Quiring, Oliver Geiss

machine applied sciences proceed to increase at breakneck pace, with a speedy circulate of recent suggestions to the marketplace. The survey of newshounds undertaken during this paintings addresses 4 key questions: How do IT newshounds view their specialist function? How do they check their effect on shoppers and brands? what kind of ties have they got to and the general public? How will info expertise switch our society within the future?

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Trendscouts und Trendsetter im digitalen Zeitalter (Media Convergence / Medienkonvergenz) (German Edition) by Stefan / Jackob, Nikolaus / Quiring, Oliver Geiss

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