By Chris Rumford
Cricket is a recreation that is at present present process a fast and dramatic transformation. generally regarded as an English summer time online game, constrained in entice Britain and its Commonwealth, cricket has, some time past many years, completed an international profile. this can be mostly end result of the improvement of a brand new TV-friendly structure of the sport: Twenty20 cricket. certainly, during the fiscal and media pursuits selling the Indian greatest League (IPL), the world’s richest Twenty20 match, cricket has belatedly ‘gone global’. The swift upward push of the IPL underlines that the commercial and political characters inside of cricket aren't any longer the normal elites in metropolitan centres however the businessmen of India and the media marketers world-wide who search to form new audiences for the sport and create new advertising possibilities on a world scale.
The contributions during this publication fall into huge different types. There are to begin with these which discover the speedy development of Twenty20, really the vehicles of swap and the recent instructions that cricket is taking due to the Twenty20 revolution. Secondly, there are various contributions which chart the influence of Twenty20 on conventional parts of the sport.
This publication used to be initially released as a unique factor of Sport in Society.
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Twenty20 and the Future of Cricket (Sport in the Global Society – Contemporary Perspectives) by Chris Rumford