By Mario Pufahl

Dieser bewährte Leitfaden für Führungskräfte in advertising and marketing, Vertrieb und Controlling liefert praktisches information zur effizienten Überwachung von Vertriebsaktivitäten. Neben Kennzahlenschemata und zahlreichen Praxisbeispielen erhält der Leser direkt anwendbare Regeln und Checklisten.

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Vertriebscontrolling: So steuern Sie Absatz, Umsatz und Gewinn (German Edition) by Mario Pufahl


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