By Steffi Poznanski,Prof. Dr. Margit Enke

Steffi Poznanski untersucht das Phänomen Kundenintegration im Business-to-Business-Kontext am Beispiel von Strukturierten Finanzierungen. Sie erarbeitet ein Messinstrument für die Kundenintegration und ihre Wechselbeziehungen zu relevanten Einflussgrößen und identifiziert strategische durch das administration der Kundenintegration direkt beeinflussbare Zielgrößen (z.B. consumer Perceived worth) sowie operative Steuerungsgrößen (z.B. Marktorientierung).

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Wertschöpfung durch Kundenintegration: Eine empirische Untersuchung am Beispiel von Strukturierten Finanzierungen (Integratives Marketing - Wissenstransfer ... Theorie und Praxis) (German Edition) by Steffi Poznanski,Prof. Dr. Margit Enke


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