By Frank Habann,Frank Huber,Heinz-Werner Nienstedt,Julia Reinelt
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Extra resources for Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche: Eine empirische Analyse (German Edition)
Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche: Eine empirische Analyse (German Edition) by Frank Habann,Frank Huber,Heinz-Werner Nienstedt,Julia Reinelt